Networking takes time.
We live in a culture driven by immediate gratification. If something takes more than a few seconds to download to our computer, we click away. Unfortunately, this “I have to have it NOW” mentality is spilling over, at alarming rates, into other parts of our lives. I can assure you that this approach does not work well in the world of networking. Relationships are not built in one meeting or even several; they are not built by exchanging business cards, emails or telephone calls. Instead, they are nurtured over time, through careful cultivation and care. Don’t expect immediate results. Consider any friendship or meaningful relationship you currently have; it wasn’t built in a couple days, weeks or months. The same thing applies to building business relationships.
Build Your Business: Networking Success by Tara Kachaturoff
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